Newspapers and ad competition

I wrote about this months ago, but Megan explains better:

Journalism is not being brought low by excess supply of content; it's being steadily eroded by insufficient demand for advertising pages. For most of history, most publications lost money, or at best broke even, on their subscription base, which just about paid for the cost of printing and distributing the papers. Advertising was what paid the bills. To be sure, some of that advertising is migrating to blogs and similar new media. But most of it is simply being siphoned out of journalism altogether. Craigslist ate the classified ads. eHarmony stole the personals. Google took those tiny ads for weird products. And Macy's can email its own damn customers to announce a sale.

We could herd every new media type into camps and force them to become shorthand/typists, and newspapers would still be in just as bad shape as they are now. We could take down Google News, and it would barely register in their bottom lines. Even if every newspaper and magazine in the country entered into a binding cartel agreement not to put more than a smidgen of free content on their websites, newspapers would still be losing money, and closing by the dozens. It's the economics, stupid.