McNegative

TPM:

The McCain campaign has now shifted virtually 100 percent of his national ad spending into negative ads attacking Obama, a detailed breakdown of his ad buys reveals.

By contrast, the Obama campaign is devoting less than half of his spending on ads attacking McCain. More than half of its spending is going to a spot that doesn't once mention his foe.

Yeah, it's what he has to do. No choice; people like Obama too much and he has to cut that down to have a chance.

I don't think it's going to work though; most people I know are sick of Full Metal Rove.