The messaging of these ads is pretty interesting: They're aimed more at turning out supporters than convincing opponents. The message is fairly clear: You can be a troglodyte, or you can step forward into the future. There's the chance that the ads will turn off as many voters as they'll turn on, but the Prop 8 opponents are making a simple bet: That when activated, their base is bigger. It's not a bet I've seen gay marriage proponents make before, and it suggests that their polling and data shows the issue changing rapidly enough that they feel able to run a campaign that attempts to win, rather than just tries to avoid losing.
1 hour ago
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