Slogans for things not usually advertised

NYT vocabulists channel their inner Don Drapper...

Gravity: It's not just a good idea - it's the law.

Yesterday: Like today. With fewer surprises.

Geography: It’s everywhere.

Rolling Stone: Guaranteed moss-free!

Free verse: No rhyme for some reason.

Midwives: We deliver.

Congress: For every action, there’s an equal and opposite reaction.

Bipartisanship: Between love and madness lies concession.

Parenting: It’s really fun at the very beginning.